70s Nightclub Fashion Returns for a Revival: Shaggy Coats Have Become the Festive Season's Must-Have
While the legendary New York venue Studio 54 closed nearly four decades ago, its distinct fashion influence continues strong.
Currently, the spotlight isn't on see-through bodysuits but on the furry, fuzzy coats and wraps favored by style icons and club-goers as well.
With the festive social calendar approaching, the signature Studio 54 coat is enjoying a significant resurgence.
Retail Data Reflects the Popularity
Among the hottest items from a latest partnership between a high-street brand and a designer brand is a short, cream, long-haired jacket with giant lapels.
At another department store, searches for taupe fake fur coats have surged 190% year on year.
Interest for pre-owned plush finds is also soaring, with searches for faux fur increasing by over 250% in the past six months on a popular secondhand platform.
"It's a one and done coat," notes a senior style expert, adding that it acts as the main element of an outfit.
She likes to style her personal oversized shaggy coat with hipster jeans or leggings and micro shorts.
Screen Fashion Echoes the Look
The aesthetic is showcased in a latest Netflix romantic comedy series, where a character sports a toffee-colored furry jacket to a casual dinner.
When challenged about her daring look, the character responds, "You told us to dress up. It's fashion!"
Emergence of the "Boom Boom" Aesthetic
The trend aligns with what a U.S. trend forecaster is terming "boom boom."
Rooted in the glamour and opulence of late-80s New York, this vibe evokes wealth, bubbly, cigarettes, short skirts, carefree attitudes and, of course, fuzzy textures.
Like that era, the trend is set against a volatile financial climate.
This style is all about dressing for the life you dream of rather than the one you are stuck with.
Modern Fabrics and Tongue-in-Cheek Opulence
Whereas animal fur was omnipresent during Studio 54's peak, current iterations are mostly made from shearling—a byproduct of the meat industry—or man-made materials like acrylic.
The trend embodies a tongue-in-cheek opulence—like a beloved character has taken charge with overblown silhouettes and surprising hues.
Star Endorsement and Exclusive Releases
A London designer was an early instigator of this movement. Her shaggy coats with poodle-like proportions have been worn by top singers.
Due to high demand, these coats are now only sold in limited drops. An forthcoming launch includes a rose and charcoal version akin to a giant pom-pom, as well as animal and tiger-print options with exaggerated fuzzy trim.
"If you can only purchase one thing, you don't want it to be a basic sweater or a pair of ordinary trousers, you want something dramatic," says a publication head.
This sentiment is echoed by a fashion director at a leading retailer, who describes it "an unexpected, fun touch" that doesn't require a whole new ensemble.
Final Mood Lifter
Ultimately, the fuzzy coat can serve as a fantastic pick-me-up.
"It won't cost a fortune," notes the editor, "and it's going to make you feel glam when everything else is rather dreary."
